Contact and Lead Management: Tracks customer interactions and manages lead nurturing.

Sales Automation: Automates sales processes such as lead qualification, proposal generation, and pipeline tracking.

Customer Service and Support: Tracks customer inquiries, complaints, and service requests to improve customer satisfaction.

Marketing Automation: Allows businesses to automate campaigns, track leads, and manage email marketing.

Analytics and Reporting: Provides insights on customer behavior, sales performance, and campaign effectiveness.

Collaboration Tools: Facilitates internal collaboration between sales, marketing, and support teams.

Mobile Access: CRM systems are accessible via mobile apps, enabling sales teams to manage customer relationships on the go.